Late last month, the Health Care Cost Institute, in partnership with a number of major insurance companies, debuted a new online platform to help patients better understand what health care services will cost them before they pay for treatment. The platform, called Guroo, is part of a growing trend toward making prices of health care transparent to the people who use it.
Yet while the number of price transparency websites, apps and other resources is growing, little if any research has been done into what the public thinks about price transparency. Are they seeking information about the cost of health care already, and if so, how? Are they making use of existing resources? Do people want this information?
Next week, we will release new findings that look into the knowledge, behavior and attitudes of the American public with respect to price transparency in health care. These findings come from a nationally representative survey supported by the Robert Wood Johnson Foundation.
We don't want to give too much away, but we can tell you that findings indicate the majority of Americans have attempted to find information about how much health care will cost them before receiving treatment. Even those Americans who did not seek price information say they would be interested in knowing this information.
The research suggests that, as people are shouldering more health care costs, they do want more and better information about what they'll spend. At the same time, they seem torn on whether or not it's reasonable to expect people to compare prices before getting care.
If you're interested in receiving the full survey results, be sure you're signed up to receive alerts about our health care work. You can do that by updating your mailing list preferences here - just be sure to click the box next to "Health Care Updates."
If you have any questions or comments about the forthcoming research, you can respond directly to this email and our communications team will field your query.