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Related Research Studies Jump to summaries of our related research studies.
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A Lot Easier Said Than Done is based on telephone interviews with a national random sample of 1,607 parents or guardians of children aged 5 to 17. The survey was preceded by 12 focus groups conducted in various sites across the country. The Survey Telephone interviews were conducted between July 31 and August 15, 2002 with 1,607 parents of children between 5 and 17 years old currently living with them. Interviews averaged 26 minutes in length. The parents in the nationwide sample were selected through a standard, random-digit-dialing technology whereby every household in the 48 contiguous states had an equal chance of being contacted, including those with unlisted numbers. The margin of error for the sample of 1,607 parents is plus or minus three percentage points; the margin of error is higher when comparing percentages across subgroups. The Questionnaire The questionnaire was designed by Public Agenda, and all interpretation of the data reflected in this report was done by Public Agenda. As in all surveys, question order effects and other non-sampling sources of error can sometimes affect results. Steps were taken to minimize these, including extensively pre-testing the survey instrument and randomizing the order in which some questions and answer categories were read. The survey was fielded by Robinson and Muenster Associates, Inc. of Sioux Falls, South Dakota. Sample was provided by Survey Sampling, Inc. The Focus Groups Focus groups allow for an in-depth, qualitative exploration of the dynamics underlying the public's attitudes toward complex issues. Insights from these groups were important to the survey design, and quotes were drawn from them to give voice to attitudes captured statistically through the survey interviews. A total of 12 focus groups were conducted. In March and April 2002 four focus groups were conducted in the following cities: Danbury, Connecticut; Frisco, Texas; Alexandria, Virginia; and Nashville, Tennessee. In August and September 2000 eight focus groups were conducted in the following cities: Birmingham, Alabama; Cleveland, Ohio; Los Angeles, Sacramento and Redwood City, California. Sponsors State Farm Insurance Companies: Founded more than 80 years ago, State Farm has been the nation's largest insurer of cars since 1942 and the largest insurer of homes since 1964. It is also among the country's largest life insurers. State Farm Bank opened for business in 1999 and already has $3 billion in deposits. State Farm began offering a family of mutual funds last year. Education, safety and community development are key components of State farm's efforts to help build strong, safe and well-educated communities. Family Friendly Programming Forum: The Family Friendly Programming Forum is a group of over 40 major national advertisers, all members of the Association of National Advertisers, who are taking positive steps to increase family friendly programming choices on television. The Forum is proof that many influential national advertisers are deeply interested in family programming, and that these companies are ready to devote time, energy and financial resources to back their commitment to family programming. The Forum pursues its goals through a number of different initiatives, including The Family Television Awards, which recognize outstanding family television; a script development fund; and a scholarship program for students who work on family friendly projects. |
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