Principles and Strategies for Successful Public Engagement

This introductory workshop provides essential background in the theory and practice of public engagement, as well as opportunities to begin planning public engagement campaigns and initiatives. Topics include:

  • Coming to public judgment: Yankelovich's seven-stage model
  • Guidelines and principles for successful public engagement
  • Public Agenda's Citizen Choicework approach to civic dialogue
  • Optional: An observed choicework dialogue can be arranged through a local focus group facility
  • Planning public engagement: First steps


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