Public Agenda
Daniel Yankelovich Chairman & Co-Founder

In addition to Public Agenda, which he chairs and co-founded with Cyrus Vance in 1975, Daniel Yankelovich is founder and chairman of two other organizations: Viewpoint Learning, which specializes in dialogue-based learning, and DYG, Inc., a business research firm specializing in tracking social trends.

He is the author, editor or co-author of twelve books, the most recent being Toward Wiser Public Judgment (Vanderbilt University Press, 2011). Others include Profit with Honor: The New Stage of Market Capitalism; The Magic of Dialogue; New Rules; Coming to Public Judgment, and Ego and Instinct (with William Barrett).

His institutional affiliations have included: Chairman, Educational Testing Service (ETS); Founding President, the Society for the Advancement of Socio-Economics; Founder, The New York Times/Yankelovich Poll; Trustee, Brown University; Trustee, The Kettering Foundation; Fellow, the American Academy of Arts and Sciences; Member, Council on Foreign Relations, and Director of a number of corporate boards, including CBS; USWEST; the Meredith Corporation; Loral Space and Communications; Diversified Energies and ARKLA.

On the academic side, he has served as Research Professor of Psychology at New York University and the Graduate Faculty of the New School for Social Research. He is currently on the board of the UC San Diego Foundation, is a member of the Dean's Advisory Council in the Social Sciences, and in 2009, he endowed the Yankelovich Chair in Social Thought at UCSD.

He was named by PR Week as one of the ten most influential people of the past century in the arena of public affairs, communications and public relations.

He is the recipient of The Parlin Award for pioneering work in marketing research, the Dinerman Award of the World Association of Public Opinion Research, the Outstanding Achievement Award from the New York Chapter of the American Association of Public Opinion Research, and Distinguished Graduate of the Year Award from the Boston Latin School.

He was educated at Harvard College, Harvard's Graduate School of Arts and Sciences and the Sorbonne.


Blog Entries

02/2015 Taking a Blog Pause

01/2015 The Philosophical Challenge

01/2015 Allow Ample Time for Deliberation

12/2014 "Choice-Work" Tools

11/2014 No Deliberation Without Motivation

11/2014 The Other Four Strands of Dewey’s Thought

11/2014 John Dewey's Heritage

10/2014 Restoring the Ethic of Pragmatism

10/2014 How to Restore Trust and Optimism

10/2014 Why We Need a Countervailing Ethic

10/2014 In What Ways Have Our Institutions Grown Less Rational?

09/2014 An Anti-Social Willfulness

09/2014 This Public Funk Will Be Hard to Dispel

09/2014 A Two-Pronged Strategy

09/2014 Findings from Dialogue Group Research

09/2014 A Fateful Trend or a Transient Mood?

08/2014 The Need for Strong Public Engagement

08/2014 The Most Urgent "Wicked Problem"

08/2014 How the Public Can Make Our Democracy Work Better

08/2014 How Our Elites Can Make Our Democracy Work Better

07/2014 The State of Our Democracy Is Weak

07/2014 Returning to Democracy-Friendly Capitalism Calls for a New Social Contract

07/2014 Reversing the Anomie Trend May Not Be Too Difficult to Achieve

07/2014 The Threat of Political Instability

07/2014 Harbingers of Change

06/2014 Why Our Moral Norms Are Eroding

06/2014 Ethical Blind Spots on Wall Street AND Main Street

06/2014 An Eroding Social Ethos, a Disastrous Confluence

06/2014 Without Social Mobility, Our Society Doesn't Work

05/2014 A Wrong Turn in Our Form of Capitalism

05/2014 Digging Ourselves Into A Hole

01/2014 To Curb Costs, We Must Engage the Public on Health Care