Public and Stakeholder Opinion Research

Public Agenda conducts nonpartisan, in-depth, nuanced opinion research with the general public and/or specific stakeholder groups on a wide range of issues.

Our research informs policies and practices relevant to the issue at hand. It also informs effective communications and engagement with the public and other stakeholders.

Our qualitative and quantitative research methods include interviews, focus groups and surveys, as well as Deliberative Insights Analysis™ focus groups, a signature Public Agenda method.

Deliberative Insights Analysis focus groups explore how people’s views change once they’ve had an opportunity to learn and deliberate on an issue. They also illuminate how best to engage people on the issue to accelerate their progress toward sound understanding.

Our research products range from informal memos to formal reports with full communications support. In some instances, our research is a first step toward an effective program of public or stakeholder engagement.