Public Agenda was founded by social scientist and author Daniel Yankelovich and former Secretary of State Cyrus Vance in 1975
In addition to Public Agenda, Daniel Yankelovich is founder and chairman of two other organizations: Viewpoint Learning, which specializes in dialogue-based learning, and DYG, Inc., a business research firm specializing in tracking social trends. He was named by PR Week as one of the ten most influential people of the past century in the arena of public affairs, communications and public relations.
Best known for his service as U.S. secretary of state from 1977 to 1980 under President Carter, where he was instrumental in negotiating the Panama Canal Treaty and the Camp David peace accord, Mr. Vance co-founded Public Agenda in 1975 and served as chairman of the board for many years. In 1969, Mr. Vance was awarded the Presidential Medal of Freedom, the nation's highest civilian award. He died in 2002 at age 84.