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Engaging Your Community: Overcoming Wishful Thinking and Other Barriers

by Allison Rizzolo

Monday, December 19th, 2011

When engaging people on a tough public problem like education reform or a region's transportation needs, obstacles and resistance are bound to creep up. Here are a few tips you can use to help them move beyond pipe dreams, recognize and accept trade-offs, and work through obstacles and resistance.

Help people move beyond wishful thinking

The trade-offs that are embedded in any issue that citizens must confront should be brought to the surface. A strong public engagement initiative will look for diverse ways to achieve realism and seriousness (not to be confused with humorlessness) in the public debate and help people move past knee-jerk reactions and wishful thinking. Challenge leaders who pander to people's wishful thinking and provide corrective information once it's become clear the public is "hung up" on a misperception or lacking vital information.

Expect obstacles and resistances

People are used to doing things in a particular way, and it is hard work to grapple with new possibilities. It may even threaten their identities or interests (or perceived interests) to do so. It therefore takes time, and repeated opportunities, for people to really work through problems, absorb information about the trade-offs of different approaches and build common ground.

Read earlier principles of public engagement. If you have any questions, just ask, either here, on our Facebook page, via Twitter or email Allison Rizzolo.

We also have many more tools to help foster community and public engagement. These include Choicework discussion guides, deliberative discussion starters for flexible use among diverse participants, and their corresponding videos; reports outlining engagement recommendations and principles; and case studies in community and state engagement.

Also be sure to sign up for our biweekly newsletter to receive regular updates on what's going on in the world of public opinion research and public engagement.


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